Email is actually GROWING!

85% of American adults use email. Over 60% of American adults WANT promotional emails weekly or more.

And it's not just "old people" using email.

78% of teenagers use email and consider it "a fact of life."

99% of us check email everyday, and for some of us we check it as much as 20x per day. (Yikes!)

No matter what age group you are targeting or where they are located, email remains a great way to reach your audience.

But only if you like sales...

Because ...

66% of consumers made a purchase from an email message compared to 20% from Facebook and 6% from Twitter.

And, the return-on-investment for email is $38 for every $2 spent according to the Direct Marketing Association. You can't leave that kind of money on the table. Get your share.

I LOVE, and I mean LOVE social media and podcasts for driving traffic (and cat videos) but it's STILL email that drives the sale, registrations, and builds your authority.

 If you have a monthly membership of $19, you can cancel at any time.

You get a 30-day money back guarantee for scripts you buy as long as you don't use them. No questions asked.

I get it. You're concerned you'll end up with a bunch of unsubscribes or spam complaints and hurt your reputation.

I don't want that for you.

Complaints and unsubscribes are what happens when emailers send irrelevant content, or fail to send regularly enough (usually weekly) to become a trusted source of information.

I have clients who send daily emails and their subscribers love it.

Depending on your business and industry, you may choose to send daily emails for the first 30, 60, or 90 days to nurture a new subscriber.  But these are usually high-quality emails that your subscriber is gobbling up.

MarketingSherpa conducted a study of over 2,000 Americans and found that over 60% of people want promotional email at least once per week from companies they do business with.

I coach all my clients to send emails weekly because you run a greater risk of your subscriber forgetting you (and thinking that you're spam) if you don't stay top-of-mind with weekly emails.

There isn't a single ideal length for every email for every industry. 

What your email says is way more important than length. If you're delivering high quality content to your readers, length really doesn't matter.

I recommend that you mix up your design and email length for your regular "newsletter" readers.

However, if we're talking about a sales email campaign for a coach or online course provider, long form emails (and long form sales pages) almost always win the day. Especially for buyers who are new in their discovery or shopping phase. They soak up the great information, stories, testimonials, and benefits you're sharing in your emails.

If you have mature buyers who are "ready-to-buy" and don't have a lot of questions, you're better off with shorter emails. They just need "the fact ma'am" and will hit the buy button.

Would you hate me if I said you need to test this?

Yes?

Okay, then....

My business-to-business (B2B) clients "generally" find that sending email early in the morning so it gets read at the beginning of the day, or early in the evening so it gets read right after work or dinner.

If you sell directly to consumer, some industry experts say that sending email on the weekends is good because no one else is and the inbox isn't so crowded. It might be worth a try. I know my Facebook ads do best over the weekend!

I find that any day of the week works as long as your content is strong and relevant. I used to chase the best day of the week to drop email, but as soon as any day of the week is "outed" as the best day to send email, everyone rushes to send their email that day and it's no longer a good day.

If you buy any one of my email campaigns I give you recommended email drop dates for each email in a campaign.

And, test it. (There, I said it!)